Thierry Kleiner / tangophoto – Heidi`s Land
Exhibition from 11th until the 20th of april 2008
Opening Thursday, 10th of april 2008, at 7 pm
at neunplus – Fotografengemeinschaft, Borsigstra§e 9, 10115 Berlin
Opening hours: Thu & Fri 4-8pm, Sat & Sun 2-6pm
‘Heidis Land’ is about the zone between clichées and reality. Clichés are built up over a long time and
they infiltered our imaginations, thinkings and views on a country or culture. ‘Heidis Land’ is a
confrontation of the clichés in my mind and the reality as i live and feel it. ‘Heidis Land’ deals with the
perception of Switzerland the Swiss like to convey, and the tourists likes to see. But what do we see?
How do we want to be seen? Will our perception not deceived by a marketing almost bordering
propaganda and transfigured by a romanticized idea which is build up through time and history and
becomes a cliché?

[...] at the tangophoto-blog [...]